Making a breakthrough with the release of her vibrant track 'SNITCHES', Melbourne indie-pop artist GYPSY LEE is wasting no time in continuing to build momentum around what's become a fun and attitude-driven new era of songwriting.
The track itself, buoyed by a natural charisma and flair, today is bolstered by visuals. The 'SNITCHES' music video was captured in Melbourne directed by WILK and styled by Elethea Monk. Influenced by the film Everything, Everywhere All At Once, the music video led GYPSY LEE to venture into a fantasy world that the song itself so perfectly encapsulates.
"The video was inspired by the concept of being too much for someone. I wanted to hone in on the idea of there not being any such thing as "too much", only too little. The emotional range of human beings can change from minute to minute, you can't be expected to stay frozen in one emotional tone all the time!" GYPSY LEE
Working with a talented stylist such as Monk, the performer was able to lose herself in a number of creative personas; playing with an array of different vintage looks taken from her own collection and numerous finds from op shops and stores in Melbourne. Showing off her take on characters ranging from a hitchhiker, to a party girl; from a baker to a cinema girlie, GYPSY LEE leant into the open nature of 'SNITCHES' with a carefree approach.
"I wanted a video that captured everything I am, everything I'm not and what I could be. I can be fun, I can be messy, I can be ugly, I can be your dream girl. What I won't be however is silent." GYPSY LEE
A representation of different elements of her own personality, 'SNITCHES' is a moment of defiance for the young artist, and the music video mirrors this perfectly.
Snitches is a snapshot of GYPSY LEE's forthcoming EP, though as a standalone it provides the listener with a striking insight into her formidable talent and potential. Written with collaborator and producer THRONES (Andrew Lowden), 'Snitches' was created following a breakup that GYPSY LEE describes as her "first heartbreak".
The anthemic nature of the track is deliberate; the effervescent nature of the music meant to uplift others who find relatability in GYPSY LEE's words.
"There's an anthemic quality to the song " not just for me, but perhaps for women everywhere " a call out of the bullshit some boys put them through. I'm not a blow up doll, a barbie or your property. I am completely myself and I'm not afraid to call you out - or snitch." GYPSY LEE
Having already enjoyed sold out shows at venues including The Espy in Melbourne and Sydney's Oxford Art Factory, GYPSY LEE has been enjoying the challenge of stepping out of the studio and bringing her songs to the stage. Over the next month, she'll be playing 3 headline shows in Melbourne - starting at Brunswick Artist Bar on the 17th of April, then to the Espy Basement on the 23rd - and finally a recently announced show at the Wesley Anne in Northcote on May 9th.