Lenovo YOGA Range
Lenovo (HKSE: 992) (ADR: LNVGY) unveiled a swathe of new additions to the company's range of YOGA multimode devices, ushering in the next phase of its Consumer market push in Australia.
The new product range which included Lenovo YOGA Tablet 2, YOGA Tablet 2 Pro, and YOGA 3 Pro were all launched as part of a global launch event held in London, UK overnight.
In October last year, Lenovo released the YOGA Tablet range into the Australian market which redefined the tablet experience through its multimode feature capable of adapting to the content consumption preferences of individual users . The company has since introduced a number of YOGA consumer devices, including the YOGA 2 Pro convertible Ultrabook, expanding the brand's consumer range locally.
'The Lenovo YOGA range is unique as we have developed the products based on consumer feedback and research to create devices that provide them with a better way of computing," said Brendan Lau, Consumer Director, Lenovo Australia and New Zealand. 'Continuing our design innovation we are launching the 13.3 inch YOGA Tablet 2 Pro, Lenovo's first tablet that features a built-in projector, which will provide a new form of portable media experience," he said.
'We are also introducing the YOGA 3 Pro which is a powerful 13.3 inch convertible premium computing device in a compact and stylish new design, featuring an incredibly thin and light frame with a new watchband hinge design," he said.
'We're thrilled to be continuing our push into the Australian Consumer space where we have seen strong interest around our existing consumer range," said Matt Codrington, Managing Director, Lenovo Australia and New Zealand. 'The launch of the new YOGA devices reaffirms Lenovo's commitment to PC plus and we will continue to offer a wide variety of innovative products to consumers."
Alongside the new range of YOGA products, Lenovo is further expanding its range of Consumer notebooks, tablets and AIO devices, which will be available via both Harvey Norman and JB Hi-Fi this October, with partners set to announce pricing this month.
The product launch is part of the wider global marketing campaign which Lenovo kicked off last year with Ashton Kutcher, the company's star Product Engineer.
'Working with Ashton in his role as Lenovo Product Engineer to design the new Yoga range was a great collaboration and creating a Marketing Campaign featuring him was a lot of fun," said Nick Reynolds, Chief Marketing Officer, Lenovo Asia Pacific Mature Markets."
Ashton is a great guy and is well-known in Australia, so working with him will help lift Lenovo's brand awareness. Our goal is to become a household name in Australia – so lookout for Lenovo & AK online, in media and in-store soon.
Supporting quotes from partners:
'We're excited to be selling the YOGA devices and embarking on what we hope will be a long and successful partnership with Lenovo," said Katie Page, Chief Executive Officer, Harvey Norman. 'From the laptops to the tablets, all the devices are spectacular and are going to be a hit with our shoppers. We expect to see a growing demand in the run up to the festive season."
'As soon as we saw the latest YOGA devices, we knew we wanted to add them to our range. We already have a strong relationship with Lenovo and have achieved great successes together," said Richard Murray, Chief Executive Officer JB HiFi, we pride ourselves on offering the latest and most innovative gadgets, and that's why we've worked with Lenovo to offer these devices to our customers."
"The Lenovo YOGA 3 Pro is an excellent example of a sleek, fanless 2 in 1, that is both highly mobile and has full PC capabilities, all made possible with the newly released Intel® Core™ M processor line," said Kate Burleigh, Managing Director of Intel Australia and New Zealand. 'It is innovative devices like the YOGA 3 Pro that are exciting customers and giving them a reason to refresh their old PC.
'Intel internal research shows nearly half the people who have been buying 2 in 1s have brought forward their refresh cycle by a year, demonstrating that the 2-in-1 usage models is capturing the imagination of Aussie consumers."
Pricing and Availability
The Yoga Tablet 2 10.1" Android is available at AUD $399 RRP
The Yoga Tablet 2 10" Windows with keyboard is available at AUD $579 RRP
The Yoga Tablet 2 Pro 13" is available at AUD $799 RRP
The Yoga 3 Pro is available from a starting price of AUD $2,099 RRP
Products will be available both in store at JB Hi-Fi and Harvey Norman and online at www.lenovo.com.au from mid-October
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$39 billion personal technology company, the largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo's business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smartphones. As a global Fortune 500 company, Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; Sao Paulo, Brazil, and Raleigh, North Carolina. For more information see www.lenovo.com.au