Alya Australian Pink Clay Mask

The pink (Kaolin-infused) mask launched as Alya Skin's breakout product, has taken over the internet as the 'must-have' beauty product. "Alya Skin has turned over $20 million, selling to 500,000 customers across 5000 global retail stores" says Melbourne based duo Manny Barbas and James Hachem.

The Alya pomegranate facial exfoliator RRP $26.99 - can be used on a daily basis and works to reduce skin inflammation and eczema.

Meanwhile the Alya native berries moisturiser RRP $24.99 - contains macadamia oil and shea butter to rehydrate the face after the mask is used.

Brand fanatics may now use Alya as a three-part routine - 'We were blown away by the growth in sales when we launched. After our first two weeks we had completely sold out of stock,' Manny Barbas 'In our third week we were already over the $50,000 revenue mark per week. This number has grown steadily since launch, and we expect revenue to rise by 300 per cent next year. 'We have now sold over 30,000 jars and this number is continuing to rise quickly.