Le Tan Illuminating Face Glow Serum SPF 50+

With nearly 50 years of expertise in Australian-made sun care, Le Tan is redefining everyday SPF with the launch of its new SPF Face Serums, delivering high quality, broad-spectrum sun protection and real skincare benefits in one. 

Designed for the Australian way of life, the new Le Tan Invisible Face Serum SPF 50+ and first-of-its-kind Le Tan Illuminating Face Glow Serum SPF 50+ have been expertly formulated to ensure they provide the protection they promise. 

Combining broad-spectrum SPF 50+ UVA/UVB protection with Hyaluronic Acid to hydrate and retain moisture, Vitamin B5 to moisturise and strengthen the skin barrier, and Vitamin C to brighten and even out skin tone, these new formulas are designed to inspire habitual, daily sun protection.

Created to wear beautifully under makeup, or on its own, Le Tan's new face serums are a response to rising consumer demand for multifunctional SPF consumers can trust. New research shows that serums now drive 39% of suncare conversations*, with 78% of consumers reporting interest in sun protection products that also deliver skincare benefits**.  

"As a leading provider of Aussie-standard sun protection for over 50 years, we are delighted to launch this new, innovative duo of SPF 50+ facial serums," says Le Tan's Head of Product, Jane Schinck. "Working alongside regulators, our trusted, independent ISO-accredited laboratories, we're proud to deliver the benefits consumers expect from their skincare, without compromising on the high-quality sun protection Le Tan is known for."

"We know Australians are looking for smarter, more skin-compatible SPF options" continues Di Timlin, Head of Marketing & Ecommerce at Le Tan. "These serums are made for 365-day use, with trusted protection and the added benefits skincare enthusiasts now expect from their sun care. Our new SPF Serums bring together a trio of active ingredients that no other affordable option currently offers, and we're particularly proud of our innovative Illuminating formula which represents a market-first." 

Introducing the New Le Tan SPF Face Serums: 

Le Tan Invisible Face Serum SPF 50+: For invisible face protection with skin benefits. This SPF 50+ serum provides broad-spectrum UVA/UVB protection, and blends seamlessly into your daily skincare routine with a satin, no-shine finish. Powered by Hyaluronic Acid, Vitamin B5 and C, it's your everyday, sensitive-skin friendly serum that protects, hydrates and disappears on application - no white cast, no greasiness, just skin that feels good. 
RRP: $21.99 

Le Tan Illuminating Face Glow Serum SPF 50+: Glow with trusted broad-spectrum SPF 50+ UVA/UVB protection and skincare in one. A first-to-market illuminating, serum sunscreen enriched with brightening pigments and skin-nourishing actives. SPF 50+ broad-spectrum protection meets luminous glow - with hydration, brightness and barrier support built in. Wears perfectly under makeup or alone for a sun-protected glow-up. 

 RRP: $21.99

Proudly made in Australia and backed by decades of local sun-care expertise, Le Tan's SPF with Benefits range is designed to inspire joyful and confident sun-filled moments - helping Aussies embrace life to the fullest while looking and feeling their best. 

Le Tan's SPF with Benefits range is available nationwide now at Coles and Chemist Warehouse, as well as online at LeTan.com.au. 

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