Leading natural beauty brand, Burt's Bees, is calling on its swarm of supporters to help Bring Back the Bees, with a buzz-worthy initiative launching in Australia this month. Following a tragic 2020, where an estimated 15.6 million hectares of native Australian forests were destroyed in the bushfires , Burt's Bees are encouraging consumers to help save the bees by launching a Limited Edition Bring Back The Bees Lip Balm, featuring plantable paper inside the pack.
Bees are nature's powerhouse – one-third of the food that we eat relies on them for pollination, including fruits, vegetables, seeds and nuts, as well as feed for livestock . But the global bee population continues to decline at an alarming rate – in the US alone, average numbers dropped by up to 65% in some states, between October 2018 and April 2019 .
Experts warn that this sharp decline in numbers is unsustainable and poses a serious threat to agriculture worldwide.
Calling on Australians to become Powerful Pollinators, Burt's Bees has teamed up with leading flower delivery service, Floraly, to spread the word and do their part to help protect the bees.
This October, every bouquet purchased will include a Burt's Bees limited-edition Bring Back the Bees Pomegranate Lip Balm. Each special pack includes a strip of plantable seeded paper containing Swan River Daisy seeds – a plant known for its bee-friendly flowers. The native flower thrives across Australia all year round, in either a pot or garden, to enable customers to grow their own bee-friendly environment at home or work. Simply plant, water and watch it grow!
Joy Delis, Marketing Director, Burt's Bees ANZ notes: "Bees are responsible for the pollination of the global ecosystem, which creates the rich diversity of life we have on earth, and are also responsible for one-third of the food that humans consume each day."
"Without the bees, we'd have no flowers, fruits, vegetables, seeds, nuts or other important crops such as cotton and flax. We would also potentially have a domino effect that would disturb the earth's biodiversity. The Bring Back The Bees Pack is a small, yet important, effort from Burt's Bees to invite consumers to become powerful pollinators and support bee health in their own garden."
Floraly has created a Bee Friendly Bouquet, which will be made up of the flowers that Australian native bees love, including delightful paper daisies, curious snap dragons, bright boronia flowers and stand-out proteas, accented with woolly bush and decorative gum foliage.
"At Floraly, we understand the importance of bees in our environment and our food chain. We want to make sustainable and responsible gift-giving a reality for everyone. We take great care in the flowers we source and share with our customers, so we're proud to be able to extend this onto their friends, the bees," said Tristan Sender, CEO and co-founder, Floraly.
Sender underscores the importance of organisational social and environmental responsibility. Around one in three florist flowers die in a store or warehouse before being bought, but Floraly only acquires flowers after they have been ordered " creating less waste and leaving more for the bees.
As long-time friends of the bees, Burt's Bees is committed to the health of these industrious insects. The international natural beauty brand has supported bee researchers in the US, Europe and Korea, as well as in Australia. A portion of proceeds from the sale of each Limited Edition Bring Back the Bees Pomegranate Lip Balm will go to the Wheen Bee Foundation, a not-for-profit organisation that promotes bee-health awareness and research in Australia.