Lauren Phillips Pacific Werribee Shopping Centre Interview
It has been revealed today that popular TV presenter, Lauren Phillips, will be stepping into an ambassadorial role for the new Pacific Werribee Shopping Centre which completes the next stage of its $400 million landmark redevelopment on July 28, 2016.
As a recognisable and trusted personality who has her finger firmly on the -what's on in Melbourne' pulse, Lauren Phillips will play a key role in showcasing the evolution that Pacific Werribee has undergone to become a fashion destination that is comparable to that of metropolitan Melbourne.
No longer will locals of the West have to travel long distances to experience the very best in Australian and international fashion, beauty and lifestyle. It's now on their doorstep, along with a strong hospitality and entertainment offering.
It's all happening in the West, says Phillips. 'I'm really excited to be helping shine the light on what an incredible transformation Pacific Werribee has undergone. The Centre's offering is second to none and I can only imagine it will become a go-to shopping spot for locals and visitors alike."
As part of the campaign, Lauren Phillips will be creating a four part content series covering off her go-to items across fashion, beauty and lifestyle – providing unprecedented insight into Lauren's style process and the dishes she can't live without.
With key international and local retailers such as Uniqlo, H&M and brand new relocated Myer opening their doors for business at Pacific Werribee on Thursday, 28 of July, Lauren will be in-Centre to meet and greet excited visitors and partake in some of the much anticipated celebrations.
As a long- standing Myer ambassador, Lauren Phillips will also be hosting a special in-Centre event at the new-look Myer on Saturday, 30 July to mark the reopening of the store which has tripled in size and set to include a range of popular new brands such as; TOPSHOP TOPMAN, Country Road, French Connection, Veronika Maine and Sportscraft.
40 additional retailers will also be added to the current stable of retailers in the new mall at Pacific Werribee. Popular Australian labels such as Mecca Maxima, Seed Heritage, Sportsgirl, Cotton On, Peter Alexander, Decujba and Bardot will be big draw cards for the Centre, providing the inner West with options a plenty in the fashion department.
Pacific Centres', Graham Terry says, 'We're extremely pleased to have Lauren on board to help tell the story of what Pacific Werribee has become – a Centre which proudly offers locals with unprecedented access to global and leading Australian brands.
The in-Centre experience will not disappoint either, with our long list of incredible retailers now sitting within a new precinct that is flooded with natural light and features the latest in lighting design and technology. It's truly the new Go-To for those living in the West".
New retailers will begin opening from Thursday, 28 July. Please visit www.pacificwerribee.com.au for more details.
Interview with Lauren Phillips
Question: How does it feel to be ambassador for the new Pacific Werribee Shopping Centre?
Lauren Phillips: I'm really excited to be helping shine the light on what an incredible transformation Pacific Werribee has undergone. The Centre's offering is second to none and I can only imagine it will become a go-to shopping spot for locals and visitors alike.
Question: Why did you accept this role?
Lauren Phillips: Being a Postcards presenter, I'm all about exploring upcoming areas and identifying things to do in Melbourne. So with my finger firmly on the -what's on in Melbourne' pulse, I now have opportunity to explore and showcase the evolution that Pacific Werribee has undergone to become a fashion destination that is comparable to that of metropolitan Melbourne.
Question: What is most exciting, to you, about the landmark redevelopment for Pacific Werribee Shopping Centre?
Lauren Phillips: Definitely it's enhanced style credentials! With increased access to affordable international fashion, there is absolutely something for everyone!
Question: Can you tell us about the new retailers joining Pacific Werribee Shopping Centre?
Lauren Phillips: It's all happening! Pacific Werribee will now include international and Australian retailers such as Uniqlo, H&M and brand new relocated Myer with concessions such as TOPSHOP and TOPMAN, Country Road, French Connection and Veronika Maine. As well as Aussie favs; Mecca Maxima, Decjuba, and Sportsgirl. Kikki K is also coming to the Centre, I love their stationery.
Question: Is there a particular store you're most excited about visiting?
Lauren Phillips: I'm so excited about the new re-located Myer, it's going to be three times its previous size and include TOPSHOP and TOPMAN! Very cool.
Question: Have you had a chance to peak at the Mecca store?
Lauren Phillips: Not yet! Mecca Maxima will be open towards the end of August, so as soon as its opens, I'll be there. I have however had the chance to trial HEAPS of their products on the Pacific Werribee campaign shoots – I've started my shopping list!
Question: How does Pacific Werribee Shopping Centre compare to metropolitan Melbourne?
Lauren Phillips: It's a one stop, fashion, beauty and lifestyle destination. You can spend a whole day there, shopping for global and local brands, eating in the new Urban diner, getting your beauty fix and then catching a movie! Perfect.
Question: What items, in your wardrobe, are currently your favourites?
Lauren Phillips: I have a khaki bomber jacket from TOPSHOP in Myer that I wear nearly every day. In terms of my favourite casual outfit at the moment, I have a great navy longline coat which I pair with an easy stripe shirt (both from Seed Heritage) and then a great pair of wet look ankle grazer pants from Decjuba. Polished but still casual is my go-to look.
Question: What's next for you?
Lauren Phillips: I'm really look forward to the upcoming social calendar in Melbourne, spring racing will be upon us shortly and that's always a busy time of year. I'm also looking forward to my upcoming wedding! We haven't organised too much but the planning is so much fun.
Interview by Brooke Hunter