She lives for the dance. Whatever the beat, she makes it hot, instantly electric. She moves as if nobody's watching, to her own rhythm; feeling her freedom, revealing the core of her inner being. She is totally and powerfully herself, completely in control. She challenges, she dares, she dreams. Live for the moment! Here, now, forever. Jennifer Lopez sets the joy in motion- LIVE JENNIFER LOPEZ is her newest fragrance sensation.
Live Jennifer Lopez, concocted by Lopez in cooperation with Dominique Ropion of International Flavors and Fragrances, is an upbeat fruity floral. Top notes are of sparkling Sicilian lemon, vivacious Italian orange and juicy pineapple; a heart of fruity redcurrant, heady peony and piquant violet, and a drydown of caramel, tonka beans, vanilla and sandalwood.
"When we decided to do a new fragrance, we looked back to what we had already," said Lopez. "Glow by JLo is about natural beauty, skin, youth. Still Jennifer Lopez is more sophisticated and for unique moments. So when I thought about what I really love, it clearly appeared that I had to say something about dance, the very first artistic passion I had and still have. I wanted to transmit all that energy; you know, the rhythm, that feeling of being totally in control".
Sexy and alive as a body moving to music, LIVE Jennifer Lopez is set to be another fragrance success story for Lancaster. The Australian launch is being supported by an extensive Marketing and Promotions Campaign, including a first ever TV Commercial featuring Jennifer Lopez herself and due to go to air week commencing Sunday 16th October 2005. The highlight of the campaign will be the prominent and exciting in-store activity.
Live Jennifer Lopez - THE RANGE
Eau de Parfum Natural Spray 30ml $59.00
Eau de Parfum Natural Spray 50ml $79.00
Eau de Parfum Natural Spray100ml $99.00
Fluid Energy Shower Gel 200ml $35.00
Sexy Vibe Body Lotion 200ml $45.00
LIVE Jennifer Lopez appearing exclusively at Myer, Grace Bros.