Global lingerie icon Victoria's Secret continues its expansion across Victoria, with the new Southland store opening last month - just months after the debut of its Westfield Fountain Gate boutique.

In recent years, Victoria's Secret has introduced "mini" concept stores across Melbourne, gradually reintroducing the brand to Australian shoppers. Now, customers can enjoy a full-assortment shopping experience at flagship locations in Emporium and Chadstone.

And the growth doesn't stop there. New stores are already in the pipeline for Melbourne Central, Westfield Doncaster, and DFO Essendon, further cementing Victoria's Secret's footprint in the region.

Coinciding with its retail expansion, the brand has launched its first dedicated Australian website, www.victoriassecret.com.au - offering customers nationwide access to the complete Victoria's Secret and PINK collections, including lingerie, sleepwear, loungewear, beauty, and accessories.

The new digital platform delivers a seamless shopping experience, featuring:
• The full product assortment across all categories
• Virtual bra fittings and fragrance finders for personalised recommendations
• Exclusive online-only drops and limited-time offers
• Fast local delivery and easy returns

To celebrate the launch, shoppers can enjoy 20% off selected categories for a limited time:
• Bras – use code VSBRA20
• PJs – use code VSPJ20
• Fragrances – use code VSEDP20

A New Era for Victoria's Secret in Australia
This years opening of Southland and Fountain Gate marks a significant milestone in Victoria's Secret's national expansion, bringing the brand's signature glamour, modern femininity, and renewed creative vision to Victoria. The store showcases fashion-led lingerie and beauty collections in an elevated retail environment that reflects the brand's global evolution. Complementing existing stores such as Chadstone, Emporium, and Highpoint, upcoming stores
at Melbourne Central, Doncaster, and DFO Essendon will expand access to the brand's much-loved collections - including Dream Angels, Body by Victoria, and Bombshell fragrances.

Victoria's Secret now operates full-assortment stores in Chadstone, Emporium, Highpoint, and Pacific Fair, with new locations opening soon in Melbourne Central, Doncaster, DFO Essendon, Brisbane North Lakes, Mount Gravatt, and Perth's Karrinyup, DFO, and Westfield Carousel.

Together with the launch of its Australian website, Victoria's Secret is bringing the complete brand experience - from lingerie to lifestyle - to customers both in-store and online.