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A toy wowing parents and the toy industry has enjoyed instant success since launching in Australia and expected to be a must have this Christmas! The brainchild by two female Stanford Engineering students has won accolade of awards and tipped to sell out before Christmas.


Roominate is a toy line of customisable building systems that allow children to create original and unique structures from a dollhouse to a helicopter. The range is set to inspire more Australian girls to embrace Science, Technology, Engineering and Maths (S.T.E.M.).


Creators, Alice Brooks and Bettina Chen conceived the toy range whilst studying their Master of Engineering degree at Stanford University and discovered after comparing stories on why they had pursued engineering, a shared childhood experience of being inspired by their childhood playtime and lacking building toys oriented for girls. 


The world's first wired dollhouse building toy range, encourages children to design, build and wire a variety of structures using motors, light circuits and modular furniture building pieces.


Top playsets for Christmas include:


Roominate – Chateau
Build a luxury chateau for Bettina and her bunny! Comes with a bright string of lights, motor for a fan or carousel, arches, axles, and wheels. Use the wheels for pulleys, cars, or even tabletops! With one kit, the possibilities are endless!
RRP $69.99  

Roominate – Studio
Design a studio for Alice and her puppy. Build a bunk bed, laptop desk, or even a cupcake stand! Wire up the motor to make a spinning fan, carousel, elevator, and so much more! With one kit, the possibilities are endless!
RRP $39.99

Roominate – Helicopter
Fly with Bettina to Hawaii, or even to Mars! Wire a spinning propeller with the motor and design your dream helicopter. Take it apart and make an airplane or submarine too! 3 different designs all in 1 kit!
RRP $29.99


'Roominate allows for hours of endless creative possibilities and it's sure to be a big hit this Christmas among parents looking to educate through playtime," said Candice Novello, Brand Manager at Modern Brands.


Roominate is available at Toys R Us, Myer, Kidstuff and all good toy stores and retail from $29.99 - $69.99 (RRP).


The product line includes, the Roominate Chateau, Helicopter and Studio, and Accessories Packs Circuits and Architect.


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