Bowel Cancer Australia has announced the return of Meat Free Week, challenging Australians to try a plant-based menu for seven days and raise funds for a great cause.
The campaign aims to get people thinking and talking about how much meat they're eating, and the impact consumption has on health and the environment.
Now in its seventh year, support for Meat Free Week continues to grow with international celebrity campaigners and chefs such as Paul, Mary, and Stella McCartney, of Meat Free Monday, Anna Jones and our own Hetty McKinnon, Bill Granger and Rowie Dillon getting behind the cause.
Studies show that bowel cancer risk increases by 17% per 100g of red meat consumed per day and by 18% per 50g of processed meat consumed per day.
If you choose to eat red meat, research recommends limiting the amount to 500 grams per week and to avoid processed meats; such as bacon, ham and salami. According to The World Health Organisation, the consumption of processed meat is carcinogenic to humans.
On average, Australians consume 565 grams of red meat per week.
Bowel Cancer Australia's National Community Engagement Manager Claire Annear said the campaign was created to support conversations around meat consumption, and to help people find simple ways to eat for better health.
"Australians rank among the top in the world when it comes to meat consumption and 95% of us don't eat enough vegetables or wholegrains.
Bowel cancer is Australia's second deadliest cancer with 103 people dying each week from the disease. "The latest findings show that eating three servings of wholegrains a day, such as brown rice, can reduce your risk of bowel cancer by 17%."
"Meat Free Week is all about awareness. For meat lovers, it's not about promoting a complete shift to a vegetarian or vegan diet. The campaign supports a pause and for people to make more informed decisions if they're eating over the recommended intake."
Everyone is invited to take the Meat Free Week challenge and discover how easy it is to make small changes that can create a big difference.
For more details, meat-free recipe ideas and to sign up, visit meatfreeweek.org.
Question: What is Meat Free Week?
Teresa Mitchell-Paterson: Meat Free Week challenges participants to give up meat for seven days and raise funds for great causes. The initiative is run by Bowel Cancer Australia to encourage people to start thinking about how much meat they eat and the impact eating too much meat can have. This year, Meat Free Week is on from 23th - 29th September.