Bitchboards Snowboards

WHY BITCH?

That’s the question that innovative Southern California snowboard designer, Alex Masterson, is answering with her new company, BitchBoards.

San Diego, CA - Why Bitch? Snowboarding is a predominately male dominated sport that tends to ignore the female demand for fashionable designer products. Alex Masterson and BitchBoards are satisfying this niche, or the so-called ‘Bitch Niche’. According to Masterson, "Women want fashion on the slopes as well as performance. We design for women and only women."

‘Style, Design and Performance’ is the three-word mantra for the company. By taking an artistic approach to the design, a BitchBoards snowboard is not just a board, but also a work of art. The use of modern and abstract photography, such as green smoke swirling in the air or smeared paint on a white palette, for the graphics immediately separates BitchBoards from the competition. This level of photography and aesthetic brings a collector’s value to the board. One customer had decided to purchase a second BitchBoards snowboard to be used solely as wall décor for her bedroom.













But for those who use their BitchBoards snowboards for riding, they can rest assured that each board manufactured in Southern California is constructed with the highest quality materials. Fully-equipped with all the amenities of the most exclusive men’s snowboards, including carbon fiber, full aspen wood core and rubber sidewalls, each BitchBoards snowboard is shaped specifically for a woman’s height, weight and lower center of gravity. Masterson explains, "Women are built differently and need a snowboard that reflects these differences; a snowboard that is truly built for a woman in both performance and style." This is the ‘BitchNiche’.

The 2007 Signature Series by Alex Masterson snowboard line exemplifies this blending of technology with fashion while giving women a choice in a variety of sizes and colors for their own individual expression. For more information on BitchBoards and to view the Signature Series snowboard line, please visit the BitchBoards, Inc. website, www.bitchboards.com