Dove Heat Defence Therapy Haircare
Beat The Heat With NEW Dove Heat Defence Therapy
A heat protection system even the leading salon brands can't match.
77% of Australian women believe heated styling appliances are 'extremely' or 'very damaging' to their hair^
yet they continue to straighten and blow-dry everyday to achieve the hairstyle they want. These women are
not willing to compromise on getting the look they want even when they know it's damaging their hair.
In response to this dilemma the experts at Dove have developed NEW Dove Heat Defence Therapy System, to repair and protect hair from the damage caused by heated appliances at every step of the daily haircare routine.
The innovative new range, featuring a shampoo, conditioner and mist, offers a heat protection system that
even leading salon brands can't match. The System prepares hair for heat treatment and protects it as it is
styled, leaving women free to enjoy beautiful healthy hair without all the damage - whatever their styling
routine.
How the System works:
Every product in the new range contains Dove's revolutionary patented serum with Heat Shield technology.
Made up of millions of tiny droplets, the serum coats each hair strand in a protective film, dissipating the heat
and reducing the temperature experienced by hair during styling and thus helping prevent the hair shaft from
"cooking".
Step 1: Wash and care
Start the heat protection process by washing and conditioning hair with
Dove Heat Defence Therapy shampoo and conditioner - this protects hair
and makes it more resilient to heat.
Step 2: Pre-style
Before blow drying spray wet hair with Dove's Protect & Shine Mist to
shield it from the heat of a hairdryer.
Step 3: Style and shape
Once hair is dry, spray again with the Mist before further heat treatment
and then make the most important decision of all
. poker straight or
bed-head waves?
"The unique formulation of Dove Heat Defence Therapy prepares and protects hair from heat styling. It helps
maintain the moisture levels in the hair shaft and prevent the weakening of the hair structure, so women can
embrace their normal styling routine without fear of damaging their hair," says Ruth Muller, Research &
Development Manager for Dove Therapy.
Dove Heat Defence Therapy Shampoo and Conditioner, RRP: $5.99
Dove Heat Defence Therapy Heat Activated Protect & Shine Mist, RRP: $7.99
Stockist Info: 1800 061 027
^Omnibus Study Oct 2008
