Eveready Dolphin Mini and Micro torches
Eveready® Dolphin Family Expands with the birth of the new Dolphin Mini and Micro torches
In celebration of 40 years of lighting up the lives of Australian families, the iconic Eveready Dolphin Lantern torch is announcing the arrival of Dolphin pups in the form of handheld variants, the Dolphin Mini and Dolphin Micro.
The compact Dolphin Mini and Micro torches boast the same known and loved attributes as the Dolphin Lantern; namely that they are the tough, waterproof and floating. In addition, the Dolphin’s extended family features new Xenon bulbs which are 30% brighter than standard Krypton torch bulbs.
Having sold a whopping 16 million units since 1967, the Dolphin Lantern has earned its place in Australian homes and the new variants offer the same reliability in smaller formats to suit an even broader range of usage occasions.
The Eveready Dolphin Mini and Micro torches have a multitude of personal and domestic uses. The compact size of the Dolphin Micro makes it perfect to store in the car glove box, and in a handbag or backpack.
The slightly larger Dolphin Mini torch is useful for those who already have a regular Dolphin Lantern torch but are looking for a smaller version to store in a toolbox, for use during the camping or fishing trip, or simply keeping in the top drawer next to the bed in case of a blackout.
Key features of the Dolphin Mini and Micro:
· Compact, convenient versions of the Eveready Dolphin Lantern torch
· Tough, waterproof and floating
· Xenon bulb which is 30% brighter than a standard Krypton bulb
· Lifetime guarantee (as with all Eveready branded torches)
The Eveready Dolphin Mini and Micro torches will be available in October 2007 from all major retail outlets and specialist stores. Both products will be available in two colours: red and yellow, and are fantastic value - Dolphin Mini (including 2 x D batteries) $13.99, Dolphin Micro (including 2 x AA batteries): $9.99
The Eveready Dolphin celebrates its 40th Anniversary
2007 marks the 40th anniversary of the Eveready Dolphin torch, a truly iconic brand and an essential addition to every Australian home. The Eveready Dolphin is currently the number one selling torch among Australian consumers*. While the style of the Dolphin has changed over the years, its key attributes, namely that it is tough, waterproof and floating, have remained constant since 1967.
* Source: Aztec Temple, National Grocery, Dollars/ Units/ Share of Dollar Sales/ Share of Unit Sales MAT 05/08/07
