Australians desire more affection and its the cuddle that theyre calling for according to new research. A soon to be released Newspoll survey reveals that around 59 per cent of all male and female respondents said they want to be cuddled more by a family member or partner. So to celebrate our nations call-to-arms, National Cuddle Day has been declared for October 20, 2006.
An initiative of Colgate-Palmolive Australia and in support of The Smith Family, National Cuddle Day aims to bring Australians closer together and to celebrate the importance of a cuddle.
On National Cuddle Day (October 20), the entire results from the Newspoll A Call to Arms survey will be revealed and a well-known child psychologist will provide comment on the findings, including the many benefits of cuddling.
Cuddle Squads across Sydney, Melbourne and Brisbane will take to the streets to demonstrate cuddle types, including the specially-created official National Cuddle Day Cuddle.
A website dedicated to National Cuddle Day, www.getextracuddly.com.au will also make available the virtual cuddle - a cuddle that elicits the same feel-good factor - but can be emailed to long distance family and friends.
To help raise much needed funds for the official charity The Smith Family, 50 cents from every sale on National Cuddle Day of Colgate Palmolives latest laundry detergent, Cold Power with a touch of Cuddly, will go to the Smith Family.
The first of its kind in Australia, National Cuddle Day, is the initiative of the makers of Cold Power with a touch of Cuddly, Colgate-Palmolive Australia. The Smith Family is the official charity for National Cuddle Day.
For more information on National Cuddle Day visit www.getextracuddly.com.au About The Smith Family
The Smith Family is a national, independent non-profit organisation that helps Australian children and their families create a better future through education.
For more information about The Smith Family and their programs click onto www.smithfamily.com.au