28 BLACK, Australia's leading taurine free energy drink launches new Zero calorie variant
Zero calories, Zero sugar, but 100% taste and energy - that's the credo of the newest product from 28 BLACK set to hit the shelves this July. With its new variety Absolute Zero Guava-Passion Fruit, 28 BLACK not only brings more variety of flavours to its range but also responds to the growing demand for flavoured sugar-free energy drinks.
Chrish Graebner, General Manager of Level Beverages, the Australian distributor of 28 BLACK says, "After the continuous positive development for our Acaí flavoured 28 BLACK Sugar-Free, we took the lead from our German partners to expand further into the "Zero" segment.
"In order to fully exploit the market's shift towards low sugar and less synthetic products, it was important to us to expand our range with a product that meets the consumer demand for a calorie-free energy drink without sacrificing taste. With Absolute Zero Guava-Passion Fruit, we believe we have succeeded in every way: full energy, intense taste, and completely without sugar and calories," said Chrish.
About 28 BLACK Absolute Zero Guava-Passion Fruit:
28 BLACK Absolute Zero Guava-Passion Fruit is like all 28 BLACK products without taurine and preservatives, lactose and gluten-free and suitable for the vegan lifestyle. The premium and less synthetic energy drink is a better for you alternative.
Key differences between 28 BLACK and other energy drinks on the market include:
• Taurine free
• Natural caffeine
• Zero sugar
• No preservatives
• No artificial colours
• Vegan friendly
28 BLACK Absolute Zero Guava-Passion Fruit is now available at Caltex.
RRP: $3.95 each.
For further information on 28 BLACK, please visit the Level Beverages
I've been on Red Bulls for more years than I care to admit. But after trying 28 Black, I'm more than happy to upgrade and be guilt free. It's less harmful to my body with zero sugar, natural caffeine, no prservatives and taurine free, so I don't get those nasty heart palpitations that are a clear indicator that I'm doing the wrong thing. Available in a range of flavours to suit my mood, I quite like the guava-passionfruit flavour, it satisfies my sweet tooth without the sugar. It also comes in classic, acai, acai sugar free and pink grapefruit mint for the extremists.