Splash Out In Seafolly Girl This Summer

Get set for summer in Seafolly Girl for the coolest swimwear, funky clothing and accessories around!

From baby through to tweens and fashion conscious teenagers, there's something to suit everyone. For the first time ever, Seafolly Girl has divided the range into three specific age groups - including 0-2 years, 2-8 years and 6-16 years - so girls can look cool with swimwear, clothing and accessories designed exclusively for their age.

Seafolly Girl is also one of the few labels that offers Separates swimwear, allowing girls from 6-16 the flexibility to mix and match different tops and bottoms to ensure the perfect fit and have some fun designing their own unique style. Younger girls aged 0-6, will look pretty in pink with ruffle and frill detailing, while fashion inspired sun protection including long sleeve rashies, and sunvests are a summer must have.

This summer girls can surf and swim in Seafolly Girl's trendy swimwear and hang out in style with essential cover ups - including beach pants, tube dresses, kaftans, boardies and ra ra skirts. And for accessory heaven, you can't go past Seafolly's fabulous range of matching thongs, trucker caps, printed sneakers, hats and tote bags.

The season's key trends include:
Vintage nostalgia - pretty vintage floral, liberty style designs, faded 50's prints, photographics, stripes & spots, butterflies, retro surf placements, hawaiian flowers, 70's prints, tropical prints & tie-die designs.
Key colours include a range of pinks such a lipstick & flamingo, 70's flavours of chocolate, yellow & orange, black & whites, plus green tones as the new update for the blue colour palette.
Rings, badges & novelty trims such as wood & coconut shells, beads & buttons, and intricate details including smocking, crotchet & ribbons.

"Seafolly Girl recognises that children are more in tune with fashion trends and brands, and as a result are more conscious about creating their own 'look' at a younger age," says Mr Anthony Halas, Managing Director of Seafolly Girl.

"Last year's launch of the Separates concept was so successful that we have increased the range for 04/05 season, offering even more choice than ever before," he concluded.

Seafolly Girl is now available at surf stores, children's boutiques, swimwear stores and David Jones.

About Seafolly Girl

Created in 1992 in response to massive retailer and customer demand, Seafolly Girl offers a range of young girl's swimwear. As the sister company of the hugely successful women's fashion swimwear brand, Seafolly, Seafolly Girl has grown steadily each year to become the number one girls swimwear brand in many Australian major stores, and is also internationally recognized being sold in all major export markets, UK, USA, Europe and Asia.

Seafolly Girl continually adapts and expands its range, and every season offers fresh and exciting fashion swimwear. In 1999 Seafolly Girl introduced accessories and a toddler range and in 2003 created fashion history with the launch of Separates for the first time. In 2004, Seafolly Girl introduces baby swimwear.