UGG and Love Athletica

One of Australia's fastest-growing Pilates communities, Love Athletica, is today announcing a national partnership with UGG to celebrate her.

The collaboration brings together two iconic brands with a passion for celebrating her space and her rituals that make her feel good: how she moves, resets and recharges, from early morning movement to slow moments at home. The partnership will focus on comfort, performance and wellness, aligning the premium UGG product with Love Athletica's signature Pilates and yoga studios across Australia.

As part of the partnership, UGG and Love Athletica will roll out an ongoing, layered schedule of events, promotions and marketing activities designed to engage their communities both in-studio and in her favourite spaces.

This will include exclusive cross-promotional offers between the UGG and Love Athletica databases, curated community events hosted at Love Athletica studios in Melbourne, Canberra and Adelaide, UGG discounts for Love Athletica members and product seeding to all Love Athletica trainers, positioning them as lifestyle influencers within the movement and wellness space.

UGG will also feature prominently across Love Athletica's custom-built studios around the country through bespoke visual merchandising.

"Pilates spaces are as much about lifestyle and identity as they are a workout," said Marika Berney, Marketing Manager, Love Athletica. "By coming together with UGG, Love Athletica is adding more to the end-to-end Pilates experience. We're helping our clients and trainers feel more connected by acting on the real-life preferences of our community, which starts when they're choosing what to wear to class, and stays with them long after they've wound down afterwards."  

"There's something to be said for trusted, local brands partnering up, and we're sure that this collaboration will add value to our trainers' lifestyles and favourite spaces, as well as those of our clients."

The partnership will launch with a series of activations including a key opinion leader event in Melbourne. Community-focused in-studio events will roll out across Melbourne and Adelaide locations.