Burt's Bees has landed in Australia
There's a buzz in the air - the world's leading range of Earth-friendly, natural personal care products has just arrived in Australia.
Loved and cherished by people of all ages across the globe, Burt's Bees products are now available at David Jones department stores.
Burt's Bees yummy products - including face care, body care, hair care, lip care, men's grooming, baby care and outdoor remedies - will take natural personal care product choice in Australia to a whole new level.
"Burt's Bees has become an iconic international brand and at David Jones we are trulydelighted to welcome this brand as a department store exclusive into our leading cosmetics stable," said Brett Riddington, David Jones General Manager, Cosmetics.
"Increasingly our customers are looking for not only natural products but also those that are committed to social and environmental issues. Burt's Bees products have a loyal following around the world because they are natural and effective and we are delighted to be able to offer these wonderful products to our customers," said Mr Riddington.
The Burt's Bees success story began in the United States back in the 1980s when company founders Roxanne Quimby and Burt Shavitz teamed up to sell candles made from beeswax, a by-product of Burt's honey business. Not long after, Roxanne's discovery of a 19th century book of home-made personal care recipes sparked the creation of the Burt's Bees product range that millions of people have come to know and love.
Although the business has grown and flourished, the healthy, wholesome recipes, thecompany's values and its natural way of doing things remain unchanged.
Burt's Bees creates natural, effective personal care products that nurture and nourish the body, and respect the environment.
Crafted in the US from time-tested proven recipes, all Burt's Bees products feature a "percent natural" banner, reinforcing the company's commitment to bringing consumers the best ingredients nature has to offer.
Products are stocked by almost 30,000 retail outlets in the United States, United Kingdom, Ireland, Canada, Hong Kong, Taiwan and now Australia.
Burt's Bees Australia General Manager Emma Bird said the company was thrilled that David Jones had welcomed Burt's Bees into its stores.
"David Jones is known and respected for providing Australians with products and services of the highest quality, so we are absolutely chuffed that our products will be on their shelves," Emma said.
She said the decision to bring the company's product lines to Australia was a natural one.
"The volume of enquiries from Australian consumers wanting Burt's Bees products, as well Australian retailers wanting to stock the product lines, has been quite overwhelming.
"Australians are a hard-working bunch and they live in some of the world's harshestconditions so they need personal care products that really work.
"And just like Burt's Bees, Australians value honesty and integrity and they care about the environment, so I think they will embrace no-nonsense products like ours."
Emma said Burt's Bees was not just about quality product with integrity - the company's commitment to the environment and humanity extended beyond what it manufactured.
"The company uses only recycled and recyclable packaging and nature-safe manufacturing processes, and Burt's Bees does not test products on animals."Burt's Bees invests in land preservation and has established programs to provide sustainable housing for the less fortunate, and is looking to foster worthwhile relationships and partnerships with like-minded Australian organisations and initiatives.
"It's all part of Burt's Bees dedication to The Greater Good, a set of standards for theproducts it makes and the way the company operates."
Burts Bees creates natural personal care products formulated to help consumers maximise their well-being and that of the world around them. All Burts Bees products contain a natural bar which discloses exactly how natural the specific product is; the product portfolio averages over 99% natural, with half the products being 100% natural.
The products are carefully crafted from time-tested, proven recipes using ingredients that are the bestnature has to offer: beeswax, botanical and essential oils, herbs, flowers and minerals. These safe,effective ingredients have withstood the test of time. We never use any ingredient that isnt proven safeand effective, and we dont use artificial preservatives.
We believe that natural ingredients are profoundly effective and result in a product that works betterwith your skin.
The Natural Standard
Burts Bees adheres to the highest standards in natural personal careproducts.
Burts Bees is setting the Natural Standard, a list of guidelines forwhat we believe any natural product should and should not contain,as well as how it should and should not be made, which we hopeother companies will adopt.
Burts Bees is working with the industry to develop a universallyrecognised and regulated standard and corresponding seal, inthe hope that it will go on all natural products which meet thefollowing criteria:
- Be made with at least 95% truly natural ingredients.
- Contain no ingredients with any potential suspected humanhealth risks.
- Use no processes that significantly or adversely alter the purity/effect of the natural ingredients.
What is natural?
Ingredients that come from a purposeful, renewable/plentiful sourcefound in nature (flora, fauna, mineral).
Manufacturing processes that are minimal and dont use synthetic/harsh chemicals, or dilute purity.
When is non-natural acceptable? Only when there is no viable natural alternative ingredient availableand only when there are absolutely no suspected potential humanhealth risks.
The Burts Bees Promise Burts Bees promises to stick to this standard, maintaining thehighest ideals and never taking the easy way out. Burts Bees willnever compromise what is best for the consumers experience and well-being, and will always be true to what we define as natural.
Burt's Bees products are now available at David Jones department stores throughoutAustralia, as well as other selected retail outlets.
For further information about Burt's Bees, visit
www.burtsbees.comor phone 1300 855 478
